Today, we'll look at the top ten greatest vacation rental email marketing tactics for increasing traffic and direct reservations.Įmail Marketing Lists for Vacation Rentals #CASE TL100 TRENCHER MANUAL SOFTWARE# Whether guests explore your website, participate in your social media, read your blog entries, or reserve their reservation through a third-party OTA website, acquiring their name and email address should be a top priority.īuilding your email list is gold, whether you ask for it over the phone or use a Your Welcome tablet to gather it at the property upon guest check-in.Įxperiment and Send Your Emails at the Appropriate Time Having a good strategy to collect visitor information will take your vacation rental management business to the next level, whether you are just starting or have been managing properties for years. When is the optimum time to send your email message to achieve the highest open rate?Īccording to the biggest email marketing services on the web, the optimum time to send an email blast is Tuesday at 10 a.m. Suppose that is the general sentiment across the web.
In that case, we believe it is advisable to choose a different day and hour, so you aren't competing with a slew of other businesses adopting that recommendation.Īccording to our study over the last several years and hundreds of thousands of emails sent, the ideal time to send emails is between 1 and 3 p.m. Sending 2 to 5 campaigns every month, according to our data, ensures the best open rates. It's consistent enough that you can avoid annoying them too much while still piquing their curiosity about opening it to see what's new each time it arrives.
If you keep your emails engaging, your readers will be interested in seeing what themes you'll be writing about next or what deals are available. They've given you their email address so you can continue the dialogue and keep them informed about new alternatives, so keep them updated and maintain that relationship regularly.ĭo you want to improve your click-through rates? Then, as an incentive, provide your audience a special that encourages them to open and visit your website.
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